Program

11:00 - 11:15

Re-connecting with the Post-Pandemic Consumer. Living in a Liquid Modernity

Which are the trends that will shape most of our consumption patterns? How should we expect the consumer to identify their needs, search for product and services, purchase and use them, as well as interact with our brands? 

Nicolás Kfuri, Global exeutive trainer, Strategic Marketing and Branding

11:15 - 12:00

TALK FROM HOME

How to be closer to your stakeholders when everyone is keeping the distance. Let's find out how communication and marketing has changed and morphed into a long-distance relationship that needs to be rekindled.

Cristian China Birta, Managing Partner, Kooperativa 2.0
Alexandru Ion, Director Marketing, foodpanda
Ruxandra Rău, Director Brand & Communication Strategy, Telekom Romania

12:00 - 12:30

HELLO, I'M A BRAND!

Forget old marketing, leave coronamarketing behind, and embrace omnimarketing. How brands should behave and talk in the "new normal" and beyond and important tools for reaching the next generation of consumers.

Radu Tănase, Co-Founder, Calif & Condimental
Liliana Bock, Brand Manager, Maresi Foodbroker

12:30 - 12:45

Being There For The Customers

Why brands must move away from selling "stuff" to the customers and closer to reaching out to them and offering consumers useful interactions that lead to a meaningful brand experience.

Radu Savopol, Co-Founder, 5 to go

12:45 - 13:00

Online Presence

The do's and don'ts of building and consolidating an online brand presence for the always-on, always-bored, never-satisfied consumer. How to reach the right audience across platforms and social networks.

Raluca Radu, Country Manager Romania - ANSWEAR.com

13:00 - 13:20

Let's Talk TikTok

Hop on the current trends and take the TikTok train to the future of consumer behaviour. What can and can't TikTok do for your brand and how it shapes the people's expectations regarding content and entertainment in the mobile world.

Laura Savu, Global Community Manager, TikTok

13:20 - 13:40

The ABC of Social Media Marketing

The truth behind the crucial ABC triangle: Agencies, Brands, Content creators. How social media campaigns should be planned and implemented so that everyone involved pulls in the same direction.

Marta Ușurelu, Owner Biz

13:40 - 14:40

S**T JUST GOT REAL!

The most honest talk about how influencers, agencies and companies actually work together to deliver successful campaigns. Get behind the scenes of the most succesful campaigns and discover best practices in working with influencers.

Marian Ionescu, Vlogger, Mariciu
Oana Bulexa, Managing partner, MSL The Practice
Nicoleta Scarlat, Director de vanzari, Eisberg

14:40 - 15:30

Influence this!

Who isn't an influencer these days? But who is the right influencer for your campaign? Tune in to find out how to find the right mix and chemistry with content creators.

Costin Cocioabă, Influencer Marketing Manager, 2Performant
Andrei Lupean, Digital Strategy Manager, Global Records
Alina Munteanu, PR manager OPPO Romania

11:00 - 11:20

The good in having bad conversations

Settlement, Resolution and Transformation of the Conflicts

We've grown to have an unhealthy relationship with verbal disagreement. We'll joke about it, make it taboo or physically remove ourselves just to avoid uncomfortable situations. This harms us in the long run.
How do we unlearn this behaviour? 

Nae Șovăială, Owner, Argument Antrenament

11:20 - 11:40

What if they say no?

Our tendency, when trying to convince customers, is to assault them with reasons to say yes. However, this assault is futile as long as they have valid reasons to say no. Identifying and countering those obstacles is the real key to persuasion.

Radu Atanasiu, Lecturer Critical Thinking şi Decision-Making, Maastricht School of Management Romania

11:40 - 12:40

DEBATE: WHO'S THE BOSS?

Moderator: Radu Atanasiu, Lecturer Critical Thinking şi Decision-Making, Maastricht School of Management Romania

YouTube vs. TikTok vs Instagram

Echipa TikTok: Cristian Manafu și Cristina Almășan
Echipa YouTube: Alecsandru Imbuzan și Cristi Dorombach
Echipa Instagram: Diana Mihailă și Luminita Balaban

12:40 - 13:00

What about Linkedin for Brands?

Running a business can be tough. Business leaders can connect on many social media channels to grow their business. Linkedin allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. What about brands?

Cristian Florea, Social Media Consultant

13:00 - 13:20

We have a pandemic. What do we do with it?

Why brands must move away from selling "stuff" to the customers and closer to reaching out to them and offering consumers useful interactions that lead to a meaningful brand experience.

Cristina Hanganu, Director de Comunicare, LIDL

13:20 - 14:00

Darwin & Marketing MASTERCLASS

How does Darwin can help us in marketing?
By understanding evolution, we can better understand the market, innovation, dominant design and the power of a brand.

Learn to be the best from the best!

Mihai Bonca, Senior Consultant, Brand Architects

14:00 - 14:20

Podcast is the new wave

Murdar Podcast,  the first fiction podcast in Romania, tells the story of Snake, a DJ who lost his job after the pandemic and stayed on the streets. The action takes place in Bucharest in 2021, where things have changed, people have adapted, they learned to live with the pandemic. Snake finds a tape recorder on his first day on the streets and starts recording short messages, which is the format in which this podcast is served.

Marian Hurducaș, Communication Manager, Murdar & Owner, HURDUcast
Dan Fințescu, Writer, Murdar

14:20 - 15:00

The Social Media Game - Walktrough MASTERCLASSES

Social media offers millions of opportunities, but also opens a giant can of worms for companies and brands. Direct interaction with consumers means direct impact on the way marketing content should look like today. Find out the rules of engagement and how you must adapt to this new era.

Ciprian Susanu, Founder, Dare Digital